Cold emails are beneficial though most businesses reluctant to give them a try. The truth is that cold emailing is an ideal contractor tool for any kind of business, provided that it is used properly. To take advantage of what cold emails have to offer, you have to let go of your fear. Do not refrain from sending your cold emails just because you fear that your target audience may not respond. If you are ready to take the leap, here is all you need to know about cold emails. If you’re a well water contractor such as http://mosmanwellworks.com – you may find it beneficial to send out cold emails as you will come across good contractor accounts for the well water company.
What exactly is a cold email?
Cold emailing is a communication strategy that entails reaching out to potential customers who have no prior relationship with your brand or business. Cold emailing is very similar to cold calling, as both involve getting in touch with people whom you have had no prior relationship or connection with. However, cold emails are better than cold calls because the recipient can check their email at their preferred time.
The main goal of cold emailing is to invite someone to check out your brand and digital products so that they may become one of your customers. However, you have to select prospects based on the information or data you have collected about them. Unlike cold calling where you pick numbers from a phone book, cold emailing involves curating a list of people who fall into your target market. If you’re a professional masonry contractor such as https://criscionemasonry.com/ – your target market may just be 35 – 45-year-old males. In this case, that is okay as they usually are the ones to use email.
Why a Contractor Should Be Using Cold Email
There are many way marketers can benefit from using cold emailing. Obviously, cold email is an ideal way of generating leads and interest in your product or services. Here are other three ways marketers can benefit from cold emails.
Cold emailing is ideal for marketers looking to gather data about their target market. Let your recipients know you are performing research and planning to publish results on the feedback of a survey, questions or poll in a future blog post. This is a very soft way of sending your recipients to your site without directly asking them to make a purchase.
·Determine Your Startup Viability
In today’s startup approach, it is imperative to talk to your potential customers before investing in your business plan and development. You can use your cold emails to determine the viability of your business idea.
·Scale Your Sales
One of the ways of scaling sales is by automating your outbound lead generation. Identify your key target accounts and then use cold emails to generate conversations. This increases the odds of your potential customers buying from your website.
Cold Emails vs. Spam Emails: What’s the difference between the two?
Cold emails are personalized to individual recipients. They provide the recipients with valuable information that helps them solve a specific problem. Cold emails serve as a solution to the recipient’s given problem. In addition, cold emailing abide by the CAN-SPAM act, meaning that they include accurate sender information and an opt-out method.
Email spams, on the other hand, are usually automated, generic and impersonal. In most cases, they are sent in in large quantities and do not address a specific problem. Emails spams do not offer value or present information in a way that addresses the needs of the recipient. Additionally, they are potentially illegal because those who spam their contacts are less likely to adhere to the CAN-SPAM regulations.
For example, if you knew someone had to get their Garage Door Repaired and you kept emailing them soliciting, you would not succeed and be reported to the FTC for the CAN-SPAM.
Cold Emailing: How to Abide by the CAN-SPAM Act
Before we discuss how you should comply with the CAN-SPAM act, let us first understand what these regulations are all about. The CAN-SPAM act was enacted in 2003 and it lays down the requirements of sending B2C and B2B commercial messages, including cold emails. The act gives the recipient the right to stop getting any emails from a business. If you send an email that violates the CAN-SPAM act, you may be forced to pay up to $40, 654 in penalties. To prevent your business from being slammed with such a costly fine, here are some ways on how to stay compliant with the CAN-SPAM laws.
1. Make Sure Your Subject is not Deceptive
A good subject line should accurately reflect the content of the email. Avoid subject lines that have a zero reference to the actual message. If you are going to use a creative, funny and clever email subject line to entice your recipients, make sure it is not intentionally deceptive.
For example, a sales message with a subject line, “Urgent News about Your Family” may have a high open rate, but it violates the CAN-SPAM regulations by being intentionally deceptive.
2. Give the Recipient a Clear Opt-Out Opportunity
If your potential customers do not want to receive your emails, give them a simple clear opt-out option. Your opt-out method should straightforward. You can add an unsubscribing link in the email footer asking the recipient to reply if they want to be removed from your mailing list. You can also add a link that allows recipients to unsubscribe from certain kinds of emails, but still remaining in your mailing list.
3. Be Honest About Who You Are
It is essential that the info in your “From” and “Reply” to fields are accurate. This will not only increase your open rate since your potential customers are more likely to read your messages from a real person. It also ensures that you abide to the CAN-SPAM laws. More importantly, ensure you include your business address and physical address somewhere in the email. You can include this info in your email footer or email signature.
4. Honor Opt-Out Request ASAP
According to the to the CAN-SPAM laws, you have a 10-day grace period to remove someone who opts out from the list. Since you will be handling many lists and tons of contacts, it is advisable that you use an automated system to take care of opt-out requests automatically.
5. Know what Others Send or Do on Your Behalf
Even if you hire a company to handle your email outreach, you are still responsible for anything that happens. Thus, it is important to ensure that whoever you have hired to work on your email outreach clear understands the CAN-SPAM regulations.
Steps on How to write an Effective Cold Email from Scratch
Step 1: Create a List of Potential Customers
Begin with people you want to email. Even though you will be sending individual messages to each person, it is important that you have a list of your potential customers. You can create a template that you can easily personalize for each individual.
But who should you be sending cold emails to? Ideally, you should be looking for people in your target audience who are interested in the knowledge you’re selling as well as your digital products. One way of getting these prospects is by visiting their website and getting their contact information.
Note that cold emails do not always have to go out via emails. If you have met a person on LinkedIn who matches your target audience, you can message them via your LinkedIn Premium account. The same goes for social platforms, such as Twitter and Facebook. Once you have prepared your mailing list, you are ready to start writing your cold emails.
Step 2: Write an Intriguing Subject Line
Your subject line can make or break your cold email. When it comes to cold email subject line, your goal is to provide helpful info to the reader, not solely marketing yourself. This can be challenging since your main goal is to market something. However, there are ways you can craft a clickable subject line:
·Ask for favor
·Ask the recipient to reserve a time for a call
·Describe how a competitor achieve something amazing
·Invite the recipient to guide you to the decision maker
·Mention shared acquaintance
Keep your subject line short, preferably three to five words. If you want to mention something, such as where you met the recipient, do so at the subject line.
Step 3: Add the Recipient’s First Name
Email personalization is important. Do everything you can to ensure that your email sounds personal and is handcrafted for the recipient. Begin with the person’s first name. If you can, insert it in the subject line and then add to your email greeting. More importantly, you can include other personalization features, such as the client’s geographic location, company name or job title. Show the recipient you have done research.
Step 4: Inform the Recipient Why You Are Contacting the Individually
Continue with the personalization; make sure that the entire email content suits the recipient. Remember you do not want your cold email to sound like you are marketing your brand or business. Your goal is to appeal to the specific needs of the recipient and then inform them of how your digital products can benefit them. Thus, your cold email should do three core things:
·Inform the recipient why are you are getting in touch
·What you are willing to offer
·Why the recipient should respond in the desired way
Step 5: Avoid Over Marketing Yourself
If you over-market yourself, chances are that you will not only get your email to send to the trash bin, but also getting your email address blacklisted. People hate the hard sell. Thus, the best way of approaching cold emails is as a friend. You may not this person, but you certainly want to help them out. Focus on what they can benefit from your message rather than what you are trying to market. That way, your recipients will feel like they can trust you moving forward.
Step 6: Use Social Proof and Compelling Data Points
Social proof is vital for cold emails. People certainly like to purchase products other people have tested and proven to be beneficial. Social proof helps to alleviate the stress of being the first person to try something. Social proof can come in the form of a seal of approval from a recognized industry expert, the recommendation a shared acquaintance, compelling data points or as a testimonial.
Step 7: Avoid Wasting the Recipient’s Time
If you waste your recipient’s time, they never you second chance and they will actively avoid you in the future. Think about it. Time wasted is never recovered. When sending your cold emails, make sure your messages are brief and to the point. If it is possible to delete a sentence, a word or a phrase without changing the meaning of the sentence, then do so.
Some cold emails are only two or three paragraphs while others are just a couple of lines long. The most important thing is to ensure that every word conveys intriguing and useful information. If it does not, remove it.
Step 8: Give Your Recipients Multiple Ways to Contact You
Everyone has a preferred method of communication. Some may want to send emails, others may want to talk to your via social media first while others will like to call. Give your recipients multiple ways to get in touch with at the end of your email. Remember to include your email address even if it is in the sender’s info at the top. Include your social media handles and your phone number too.
Step 9: Give Your Recipients Something of Value
Cold emails can be used for a wide range of reasons. Even if someone will not make a purchase, they are more likely to visit your website or social media accounts if you give them something of value. Consider proving a link to your most recent blog or a free download that might help the recipient solve a specific problem. You also provide them with a link to a free webinar registration form, a YouTube video or anything else that serves a true value.
Step 10: Track Your Emails
It is important that you track your emails so that you can know how well your cold email campaign is working. Track CTR, bounce rates, open rates, and subscriptions. The more data you have the better. You can see this is true as a company such as https://materialpromotions.com/ would use cold email services to sell custom light pole banner.
These are just some of the most important details you should about cold emailing. With a good understanding of the above 10 steps to effective cold emailing, you certainly have an easy time getting started. If you’d like to learn more, visit Home Decor Remodeling’s blog today for a valuable insight.